Freelance Content Writer and Editor

Freelance Content Writer, Editor and Proofreader
November 2018 – Present

  • Work with businesses to plan and create high-quality content that resonates with their target audiences, creates leads, boosts traffic and increases conversions, including:
    • Crafting and reshaping simple, concise text for multicultural audiences that’s easy to scan
    • Rewriting lethargic copy into persuasive content target audiences enjoy
    • Storytelling that attracts and holds attention
    • Creating Search Engine Optimised (SEO) copy that increases their visibility
  • Specialise in the following content:
    • Article and blog posts
    • Social media marketing
    • SEO content
    • Website content
    • Video scripts
  • Clients are from diverse industries including the Big Four, finance, recruitment, real estate investment, pharmaceuticals and tourism.

Very committed, professional and creative!

The proofreading and copyediting projects Yvonne has been delivering over the almost 4 years we’ve been working with her are always impeccable, her comments and suggestions on point.

She is very reliable, confirming feasibility of projects swiftly, usually in less than a half hour, and meeting the agreed deadlines. She also ensures that the scope of each task is well understood.

It is a pleasure to collaborate with Yvonne and I can only recommend her to any firm or individual in need of an English quality review, copyediting or creative writing.

Fabienne Aßmann, Marketing and Communications Manager, Deloitte Luxembourg

Senior English Content Writer and Editor
March 2012 – November 2018

  • Writing, editing and summarising engaging content for films, television programmes and profiles for the United Kingdom and Irish markets.
  • Designed training documentation and developed style guides for in house and remote editors.
  • Researched and created metadata keywords to enrich existing data and to build organic search results.
  • Crafted targeted recommendations and analysed television ratings to add value for our clients and to improve the experience of our end users.
  • Lead complex projects to improve content quality and consistency.

As a writer, Yvonne delivers engaging and flawless copies; she is clear, quick, precise and follows instructions to the letter.

She demonstrated superior organizational skills and soon became a content writing expert, always keen to train others and get involved in as many projects as possible – she really played a key role in my team.

As an employee, she is reliable, respects deadlines and always has the final customer in mind. I am therefore confident that Yvonne will be able to make a positive impact on any organization or project she would be part of, and I have no hesitation in advising you to hire her.

Catherine Dupont, former manager at TiVo


English Proofreader
Publications Office of the European Union
January 2011 – September 2011

  • Prepared texts to be published in the Official Journal of the European Union.
  • Checked manuscripts and printers’ proofs against French or English originals, ensuring that the texts are error-free and comply to the interinstitutional style guide.
  • Quality control of published journals and tenders.
  • Electronic file management of documents; reviewed onscreen and printed texts.

Ms Reilly is a competent and scrupulous proof-reader who has attained a high level of productivity. She showed an excellent ability to adapt to changing demands and systems.

Ms Reilly has built very good working relationships within the service and was much appreciated by her colleagues. Her personal conduct in the service was exemplary and she made always a positive contribution to her team.

António Reis, Head of Unit at the Publications Office of the European Union


Instructional Designer 
August 2005 – December 2006

  • Designed and wrote e-learning and instructor lead courseware.
  • Worked with clients from various industries, including finance, compliance and third level education.
  • Created varied forms of content, including product information, marketing materials and video scripts.
  • Designed and applied interactive techniques including site design, site mapping and navigation.
  • Wrote and proofread scripts for engaging training courses that complied with house-style requirements.

As a member of the Instructional Design Team, Yvonne was responsible for a range of activities — story board design, graphic and interactive specifications, asset tracking and onscreen reviewing.

During her time in the company, Yvonne proved to be an asset to the Design team; being motivated, reliable, efficient and organized. She was honest, trustworthy, enthusiastic and punctual.

Lorraine Moore, General Manager of Intuition Publishing


Instructional Designer
Interactive Services
October 2003 – August 2005

  • Developed and wrote innovative e-learning courses, generated new and lead-edge creative approach for training courses.
  • Wrote and proofread scripts for engaging training courses that complied to strict legal requirements.
  • Designed and applied interactive techniques including site design, site mapping and navigation.
  • Linguistic checking and editing of training, at both storyboard and onscreen stages.


Brand Journalist, Editor
Merck Pharmaceuticals
July 2001 – August 2002

Brand journalist and editor of Mercury, a bi-monthly sales and marketing journal supplying information and promotional materials to over 100 sales staff.

  • Wrote and curated articles.
  • Edited and proofread content for language, style and legal requirements.
  • Typeset publications, created and edited graphics and digital images with PhotoShop.
  • Adhered to strict editorial and publishing deadlines.


Sales and Marketing Liaison 
December 2000 – May 2001

  • Marketing and sales role involving selling corporate training needs to training providers.
  • Served as brand journalist and editor of the marketing newsletter and email campaigns.
  • Sourced newsletter content from clients, edited and proofread articles, and oversaw typesetting and layout.
  • Took part in marketing campaigns at exhibitions, and sourced both training and corporate customers at shows.



2016 – Diploma in Digital Marketing, Shaw Academy

2011 – Basic Proofreading, The Publishing Training Centre

1999 – B.A. in English Literature and Linguistics, University College Dublin

1996 – European Baccalaureate, European School Luxembourg




English (Mother Tongue), German, French and Luxembourgish (Intermediate)




Content writing, copywriting, editing, proofreading, digital marketing, SEO.

Word, Excel, Access, PowerPoint, Google Docs, SalesForce, Google Analytics, Facebook, LinkedIn, WordPress, CMS.