Category: Writing

Freelance Content Writer and Editor

10 Step Guide to Writing Better Content

A 10-Step Guide to Writing Better Content (with Examples)

Here’s a question a disheartened content writer asked me recently: “Whenever I see the headline “How to Write Good Content”, I’m immediately a-clicking. But often it’s just vague advice that’s heavy on the jargon and light on the practical. It’s all: ‘write to the audience, keep it short, tell a story’. But what do these…
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Neon Sign with Bad Habits, False Friends Sympathetic v Nice Realise v Accomplish

False Friends: Sympathetic v Nice, Realise v Accomplish

Found a word that sounds the same in English and your native language? Beware — you may have stumbled upon a false friend. At best, they make your English as clear as mud. At worst, they are downright embarrassing. False friends (or cognates) are words that look or sound similar in English and your native…
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Neon sign saying Bad Habits, with the text: False Friends, Control v Manage

False Friends: Control v Manage

Congratulations on your embarrassment! Confused? The Spanish word for pregnancy sounds like the English word embarrassed. With friends like these, who needs enemies? Found a word that sounds the same in English and your native language? Beware — you may have stumbled upon a false friend, the bane of multicultural content writers everywhere. At best,…
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A blueprint is held by two people across a desk

Why Bad English is Bad for Business

English may have gatecrashed the official Luxembourgish language club, but it’s the life and soul of the party. English is everywhere: local news sites, government portals, social media campaigns. That’s because it’s good business: 47.9% of the population of Luxembourg are foreign More than 170 nationalities live in the Grand Duchy English is the most…
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